Lovedean - all natural - Granola
  • no added sugar
  • no salt
  • no artificial sweeteners
  • high fibre
  • low gi
  • cholesterol free
  • no trans fatty acids
Lovedean Original Granola Lovedean Date Granola Lovedean Cranberry Granola Lovedean Lite Granola

Lucy O'Donnell Biography

Photos of Lucy

Lucy O’Donnell, voted "Entrepreneur of the Year 2009" and one of the "2008 Women of the Year" and the Founder and Managing Director of Lovedean Granola - a company launched in 2005 producing what is acknowledged to be the most superior granola product on the UK market.

The idea for Lovedean Granola came to Lucy whilst on a family holiday to the Alps. Having always known breakfast to be the most important meal of the day, Lucy soon fast discovered the pleasures and health benefits of the granola that she ate every day in the mountains. Knowing that the product was not widely available in the UK, Lucy began making granola at home to provide her family with a healthy start to their day. It wasn’t long before friends started to order Lucy’s Lovedean Granola, (named after her former home, where Lovedean was first produced) and through advice and much encouragement from friends, Lucy’s entrepreneurial spirit turned a fun hobby into the award-winning and successful business it is today. The calibre of some of those involved in the creation of Lovedean Granola is testament to Lucy’s drive and business sense. The late Mark Birley was instrumental in the business, encouraging Lucy from the outset (he even had his driver collect a weekly personal supply!) and stocking it in his clubs, ‘George’ and ‘The Bath and Raquets’. Rupert Hambro (Hambro’s Bank) is an investor, a clear indication of its success. Due to popular demand, Lucy researched and created 4 different varieties of granola and these are now available nationwide, in prestigious stores such as Selfridges, Wholefoods and Fortnum & Mason.

Another feather in Lucy’s cap has been her role in the creation of the celebrity cookbook, "Favourite Food from Famous Faces", sold in aid of the Khao Lak Community Appeal, a charity supporting victims of the 2004 Tsunami. Lucy was instrumental in persuading some of the UK’s most famous faces to contribute to this worthwhile cause.

Now available from most Waitrose stores Now available from most Ocado Gold Great Taste Awards GreatTaste Awards Farmhouse Breakfast Award
Mrs Harry Fitzgibbons
"Thank you for so sweetly sending your yummy cereal. I have it with yoghurt nearly every day for breakfast"
J McDonald
“I must say, it is a really delicious mixture you have put together – well done – it’s great knowing entrepreneurs with a product one can pass on to friends with confidence”
J Pittilla
“I was served your granola at a hotel in London. I have never been a cereal lover – to be honest bacon and eggs has always been my thing. I LOVED IT! How fantastic is your granola????? Everyone should be eating it. I will now be raiding Waitrose and clearing their shelves. Your product is superb! “
S Bird
“I have tried many other brands but none compare to your granola. The quality is superb, the taste is outstanding and the value is second to none. My family really enjoy it as a snack as well as a breakfast cereal. I just had to write to thank you for your very superior product and I can assure you of our continued custom”